Here at Ankalia I am proud to say we are a Femeconomy approved brand and a Femeconomy supporter.
Do you know that women the world over make 85% of all purchase decisions? This is the Female Economy or Femeconomy.
Image: Cheryl Botha the Founder and Creative Director of Ankalia, a Femeconomy approved brand
When you shop, do you know that your purse has the power to help change the world and to help make it more equal for women all over the world?
Image: Cheryl Botha Ankalia Swarovski crystal sandal Founder and Creative Director
Femeconomy approved brands are either 50% female owned or they have at 30% women on their board of directors. Femeconomy is a community of collaborators whose aim is to grow and trade within the female economy.
More women in leadership is great for women, and it’s also good for business . Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.
One of my mantras in life is – “Girls help girls.” So, to all the women in business out there, see if you or your employer qualify to become Femeconomy approved and do your bit to help advance gender equality.
For more information on Femeconomy go to www.femeconomy.com and always look for the Femeconomy logo when shopping.
Thanks girlfriends! Sending you lots of love.